Lyuba Shipovich had been living in the United States since 2008, but after the beginning of the full-scale war, she returned to Ukraine. Lyuba is a co-founder of the «Razom for Ukraine» public organisation, and since 2023, the founder of the «Dignitas» charitable foundation, which takes care of military and veteran projects, including providing the army with UAVs and training drone operators. Last year, Shipovich was listed in the TOP 50 Ukrainian female leaders according to Forbes magazine.
Nataliia Zhukovska: Lyuba, the main area of your work is unmanned technologies: surveillance and combat drones. What is the real situation with military units being provided with UAVs today?
Lyuba Shipovich: It is about technology in general. Apart from unmanned vehicles, there is also software, situation awareness, combat control systems etc. As for the drone supply, the state is now buying them. Yes, not yet in a sufficient amount but they started doing it. However, we still lack the infrastructure for these drones. I am talking about antennas, ground control stations, portable power stations, tablets, 3D printers for explosive components of air-dropping systems. Unfortunately, this whole infrastructure is not funded by the state at all at the moment. The funding comes either from foundations or the units raise the money for this themselves.
The drone does not fly by itself. There also have to be glasses, RCs, antennas, charging devices, tablets, retranslators
What has to be done to ensure there are enough drones on the frontlines?
If we compare 2022, when there were no drones at all, to the situation now, it is significantly better. According to the prime minister, 40 billion hryvnias have been dedicated to purchasing unmanned systems this year. This already is an improvement. But it is not enough. When the President is talking about a million drones, it sounds like a lot. In reality, however, we calculated that such an amount would only be sufficient for three months in today’s frontline and combat intensity. Therefore, a million - is, in essence, a fourth part of the yearly demand.
We are engaged in an intense war, the largest drone war in the world in the history of humanity. Moreover, due to the frequent lack of ammunition, drones often replace artillery. Western countries were not prepared for a large-scale land war. NATO's doctrine is to gain air superiority. However, we are conducting a large-scale land war. Even the combined NATO countries cannot supply it with enough ammunition. On one hand, they lack the capacity, on the other hand, political and bureaucratic processes are an obstacle. We cannot rely solely on the help of our Western allies.
We must invest in our own production. And what we are doing quite well is primarily the production of unmanned technologies
It is known that Ukraine still depends on China for some components necessary for drone production. And last year, the Chinese already imposed certain export restrictions. How do you assess the risk that at some point they might completely «tighten the screws»?
We need to look for alternatives. China is the cheapest and largest manufacturer, but fortunately, not a monopolist. There are other manufacturers in Central Asian countries. Factories are also being built in Europe and the USA. And, of course, we need to pay enormous attention to localising the production of components. We should produce in Ukraine everything that can be produced here, even if it is more expensive. Because during the war, the cost is not evaluated purely based on the economic factor. There is also the factor of national security. Currently, there are several hundred stable productions in Ukraine. However, very few of them scale up production capacities because they do not have guarantees that orders will be consistent.
The state should enter into medium- to long-term contracts with manufacturers for procurement. If the contract is at least three years, it will be of interest to the manufacturer to invest in their business
This is probably the biggest problem. And if we talk about manufacturers in European countries, they generally want 8- to 10-year contracts. After all, these are capital investments in production lines, expansion of facilities, and so on.
Lyuba, you have been involved in volunteer work since 2014. It was then that the charitable foundation «Razom for Ukraine» was established in the United States. You are one of its co-founders. Since February 24, over the course of a year, you have managed to raise 68 million dollars. How did you achieve that?
Over 60 per cent of the funds came from small donations from people, mostly Americans and Canadians. They contributed 10, 20, 100 dollars to help the Ukrainian army. There were also corporate donations. Up to ten corporations donated 1 million dollars each. These were quite well-known companies worldwide that often wished to remain anonymous. I attribute this level of activity among foreigners to the fact that, at that time, Ukraine was at the top of all the news. It was a natural impulse to help in the fight against injustice.
It is also important to understand the American culture, where volunteerism is instilled from a young age. It is an integral part of life. There are even special days of the year, such as Giving Tuesday, that unite people to help each other. Currently, this support has decreased significantly, partly because Ukraine has disappeared from the news. Last December, I travelled to the United States, where Americans asked me, «Is there still a war going on?» If it is not shown in the news, it seems like it is over. But it is the same as Ukrainians not knowing what is happening in other countries. For example, in December, an important news story was about Venezuela. But if you ask Ukrainians what happened there, many would say, «Where is that?» When something is not in the news, it feels like it does not exist.
Last year, the team that worked on military and veteran projects within «Razom for Ukraine» separated into a new foundation called Dignitas. Why did this happen?
Out of the 68 million dollars that we managed to raise during the first year of the full-scale war, 45 million went to support the military. Specifically, this included the purchase of tactical medicine, drones, radios, power stations and so on. Meanwhile, the organisation also had humanitarian programs. Towards the end of 2022, discussions began about reducing military aid and redirecting more funds towards support and rebuilding efforts. At that time, I was the only board member based in Ukraine - all others were in the United States.
I tried to convey to people that it was still too early to focus on rebuilding Ukraine and that investment in defence was necessary. Because if we do not destroy the Russian tank, it will continue to wipe our cities off the map. Consequently, the rebuilding would become a never-ending process
It was at this stage that certain differences began to emerge. It became increasingly difficult to advocate that the funds were needed specifically for the military. After consulting with my team, we decided to separate into a new foundation, where it is clearly stated in the charter that we are a foundation for technological assistance to the security and defence forces, as well as veterans. We started again with zero dollars in our account.
Who forms the «core» of your team?
All those who had worked with us on military and veteran projects since 2014. The largest initiative, «Victory Drones», is led by Mariya Berlinska. It is an ecosystem for training the military in technology, specifically drone operators for the Armed Forces of Ukraine (AFU), the State Emergency Service of Ukraine (SES), and medical services in cooperation with the General Staff. There is also the «Fierce Birds» project, which supplies strike drones to the front line. It is led by Katya Nesterenko, who had worked for many years in the «Isolation» project and is very knowledgeable and understanding of the Donetsk region.
There is a project called «A Thousand Drones», which primarily focuses on reconnaissance drones. For example, in the United States, we are not allowed to raise funds for strike drones. Therefore, we have split the fundraising efforts: we collect funds for strike drones in Ukraine and for reconnaissance drones abroad.
There is also the «Fly» project, within which military personnel in rehabilitation departments are taught to operate FPV drones. This project is led by Dana Yurovich, who had previously worked for many years with the Ministry of Health team under Ulana Suprun (acting Minister of Health of Ukraine from 2016 to 2019) and on various international projects. In the tenth year of the war, volunteering needs to be professional. Yes, there were periods when everyone was doing everything when tourniquets and drones were bought indiscriminately and without understanding. But in reality, such an approach is an inefficient use of financial resources, which are already quite limited. Everyone should focus on their area of expertise.
For example, everyone knows that they need to buy a Mavic drone. However, not all understand that there is a whole line of them with different characteristics and firmware. As a result, people spend money on the Mavic 3 Classic, which is often unsuitable for use on the frontlines. But if a little more money were added, another drone could be purchased that would definitely be useful. There have even been cases where drones were bought and handed over to the military without being reprogrammed, and without anonymised firmware, they revealed positions. So, sometimes it is not just wasteful, it can be harmful to the military. That is why we do not get involved in other areas. Our focus is on technology.
For a long time, you were involved in advocating for weapons for Ukraine. What was the most challenging part, and did Western politicians always listen to you?
I continue to do this work even now. Our American team regularly communicates with congressmen and attends meetings. This work does not stop. In 2022, it was challenging to convince American politicians that Ukraine would hold out. If you recall that period, what kind of weapons was Ukraine being given? It was Javelins and Stingers - not for waging war, but for guerrilla warfare. Only in May 2022, when it became clear that Ukraine was indeed ready to fight, did they start providing heavier weapons for conventional military operations. So, until the middle of 2022, it was a matter of simply convincing them that we could and would endure, that we did not need to surrender Ukraine along the Dnipro or agree to any peace deals.
We have shown that we are ready to fight. The Western politicians and voters believed in us
What do we need to do to prevent the weakening of support from Europe and the United States?
It seems to me that Ukraine has disappeared from the news in the United States. We are not acting proactively. Look at Russia, which has been developing a network of television channels around the world for over 20 years. They broadcast in different languages - Arabic, Spanish, English, French, German, and others - meaning they generate their own content. In addition, they have a whole series of entertainment programs. They attract viewers' attention with these, and then they broadcast news between them. And what kind of news do the Russians broadcast about Ukraine? The ones that benefit them.
Where does the Western consumer get information about Ukraine? Either from the infrequent news in Western media or from Russian TV channels. We need to pay more attention to the information space and understand that foreign consumers consume information in their own language. Not Ukrainian and not always English. There is a huge Spanish-speaking world that we do not pay attention to, and the Arab world, where we also have very little information. And to gain support in those countries from politicians, we first need to gain it from their voters.
Why are there political bargaining and debates in America right now? Ukraine is a bargaining chip because voters do not have a clear opinion about us. If all voters wanted to support Ukraine, it could be guaranteed that politicians would do the same. Because they listen to their voters, especially in America, where congressional elections are held every two years. It is a relatively short election cycle, so voters are listened to constantly. Moreover, our politicians often use Western media to fight among themselves. And it is important to understand that this does not benefit us either.
When Western consumers see our internal political games, they think the war is over because local politicians are competing with each other
The major goal of the state is Ukraine's accession to NATO. This would be the greatest security guarantee for the country. Do you believe in NATO, where everyone defends each other?
I have spoken with Poles on this topic quite a bit. They are confident that they will be the next target of the Russian Federation. But when you ask them if they would go to defend their country, the response is: «Why would we? We are in NATO, the Americans will come to protect us». That is the classic answer. They do not understand that the primary responsibility is to defend their own country. And this collective NATO agreement is not about sitting back while someone else comes to fight for you. It means that we all defend each other together.
In my opinion, Russia will not go into Poland next, but into the Baltic countries. And I think that Estonians, Latvians, and Lithuanians understand this very well. They also understand that they must rely on their own forces. That is why they are actively preparing
For instance, they are conducting training for the population. When we talk about NATO countries, we think of a strong, powerful army. However, the Alliance does not have experience in conducting land wars. Right now, many of our military personnel are undergoing training abroad, and even NATO generals admit that they can learn more from Ukrainians than vice versa. Because currently, there is only one country in the world that can resist Russia - and that is Ukraine. Only we have the experience of resisting such a powerful aggressor. So if NATO sees Russia as an enemy, they are definitely interested in having Ukraine as, if not a member, at least a strong ally.
Photos from a private archive
A TV host, journalist and author of over three thousand materials on various subjects, including some remarkable journalist investigations that led to changes in local governments. She also writes about tourism, science and health. She got into journalism by accident over 20 years ago. She led her personal projects on the UTR TV channel, worked as a reporter for the news service and at the ICTV channel for over 12 years. While working she visited over 50 countries. Has exceptional skills in storytelling and data analysis. Worked as a lecturer at the NAU’s International Journalism faculty. She is enrolled in the «International Journalism» postgraduate study program: she is working on a dissertation covering the work of Polish mass media during the Russian-Ukrainian war.
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