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Together with experts in combating disinformation, Sestry analysed the most common Russian narratives found in Ukraine, Poland, Germany and Europe in general. They examined how these messages are tailored for different audiences, the platforms where Russian propaganda is most frequently encountered, how to distinguish destructive content, and whether it achieves its goals.

Constructing Reality

Propaganda always strives to construct an alternative reality and aims to make it as simple as possible, explains Doctor of Political Science and Professor at Kyiv Polytechnic Institute, Lidiia Smola:

- Let me give an example: for weeks, the idea has been spreading that Trump will prohibit the supply of weapons to Ukraine. Moreover, Trump’s extravagant statements provide grounds for various interpretations. This narrative, this framework about a ban on weapons for Ukraine, is continuously supplemented with informational messages.

This starts to destabilise society, making people think: that is it - Trump will come, and it will all end for us

The fundamental goal of Russians, continues Lidiia Smola, is to divide and demoralise:

- To demoralise the part of Ukrainian society engaged in volunteering, making them think there is no point in doing so. To demoralise those on the frontline, to sow discord with messages such as: while you are at war, those in the rear are having fun. That is, to create conflict between those fighting and those in the rear, between those who left and those still in Ukraine.

Russia is not just active, it systematically analyses all the sensitive points in Ukraine

Propaganda for Poland

When it comes to Poland, the current primary goal of Russian propaganda is to instigate fear, negative emotions and disinformation, says Director of the «Democracy and Civil Society» programme at the Institute of Public Affairs (Instytut Spraw Publicznych), Sonia Horonziak:

- This is achieved mainly through the dissemination of fake news online, styled to resemble authentic press reports. These news items predominantly concern Poland’s involvement in the war in Ukraine, the border situation, and the country’s internal affairs.

The strategic goal of Russian propaganda in Poland is to create a situation where, if not pro-Russian, at least neutral attitudes towards Russia prevail, alongside anti-American and anti-European sentiments, notes Michał Marek, head of the external threats analysis group at the National Research Institute NASK:

- Russia’s main objective is to withdraw Poland from the European Union and NATO, to ensure the absence of troops and bases of our Western partners. However, on the way to this goal, they pursue smaller objectives. For instance, they fuel anti-Ukrainian sentiments to make Poland and its government reduce support for Ukraine.

Do they succeed in this? Michał Marek believes not entirely. But where they do succeed, in his opinion, is in inflaming the issues that irritate both Ukrainians and Poles the most.

Propaganda Techniques

«Stop Supporting Ukraine» - this has been Russia’s main narrative in Germany for some time, notes Lea Frühwirth, Senior Research Fellow at the German Centre for Monitoring, Analysis and Strategy (CeMAS):

- This can be presented in various forms: claims about the danger posed by Ukrainian refugees or assertions that continued support for Ukraine threatens the German economy. We also frequently observe content suggesting that supporting Ukraine places Germans under a direct threat of war.

Typical markers of pro-Russian content focus primarily on Ukraine, crafting a particular image of the conflict to dissuade people from supporting Ukraine, continues Lea Frühwirth. Another emphasis seems to be on attacks against the current German government, aligning with Russia’s goal of gradually destabilising the situation in Ukraine.

In recent weeks, Russia has applied a tactic in Ukraine’s information space which might be labelled as «mental fatigue». The idea is that a psychologically and emotionally drained Ukrainian society might eventually accept a frozen conflict and agree to territorial losses, notes Doctor of Political Science and Professor at Kyiv Polytechnic Institute, Lidiia Smola. Russian propaganda attempts to place all responsibility solely on the Ukrainian authorities. While there are indeed many questions to be asked of them, the lack of effective communication, coupled with the absence of public and transparent discussions on significant issues, creates a space for Russian propaganda to act, the expert continues:

- And Russia focuses on this. Had the system of strategic communication at the governmental level operated effectively, had the media endeavoured not just to quickly fill the information space with provocative and manipulative headlines but aimed to inform society thoughtfully, the situation could have been different. Another issue is the credibility of so-called experts.

Nowadays, anyone can call themselves an expert, which completely undermines the notion of expertise

In Polish information space, false and fake news is most commonly disseminated online, especially on major social media platforms and far-right internet portals, says Sonia Horonziak, Director of the «Democracy and Civil Society» programme at the Institute of Public Affairs (Instytut Spraw Publicznych). Often, this information immediately provokes strong emotions, portrays the Polish government in an extremely negative light, and highlights events that adversely affect Polish society:

- Disseminated messages often combine partially truthful information or images but provide them with false context. Thus, we see an authentic photograph associated with a completely different past event.

Moreover, the role of artificial intelligence in creating increasingly sophisticated fake images or videos depicting certain events or individuals, often from the political world, is growing

From a structural perspective, disinformation campaigns such as «Twin» are well-studied and usually follow the same pattern, making them relatively easy to identify, notes Lea Frühwirth, Senior Research Fellow at CeMAS:

- For example, if a self-proclaimed news site appeared in my feed, resembling a well-known German newspaper but disseminating only overtly pro-Russian material, I would automatically become cautious.

Channels of Influence

There are several channels of fake communication in general, continues Lea Frühwirth. The first is the attempt to fill the information space with disinformation on topics of interest to Russia. However, it appears they focus more on the quantity of these messages than on their quality:

- To be manipulative, this content does not even need to contain outright lies. Simply highlighting one aspect of a problem while ignoring others, or pretending to be German citizens expressing concern while actually being part of a bot network, is also misleading. On the other hand, there are local pro-Russian influencers who repeat typical Kremlin talking points. Usually, we cannot determine their motivation - they might be paid or genuinely believe in it.

The war against Ukraine is one of the topics used daily by creators of fake news. This is detailed in a report by SCIENCE+, the largest journalistic network combating disinformation in Central Europe. In 2024, no new key disinformation narratives emerged, instead, existing ones were adapted to current events. The report records manipulations around the threat of war with Russia, societal divisions over positions on Ukraine, and the myth of a conflict between «the West» and «the East». These narratives became part of widespread attacks on democratic elections in Slovakia, Bulgaria, Moldova and Romania.

Young people are most frequently targeted by disinformation. Most do not engage with traditional media and instead obtain information from unreliable influencers. This contributes to a tendency among the youth to support radical or populist politicians.

A striking example is Romania, where the Constitutional Court annulled the results of the first round of presidential elections after President Klaus Iohannis declassified intelligence data showing that Russia had organised thousands of social media accounts to promote the radical pro-Russian politician Călin Georgescu through platforms like TikTok and Telegram. In 2025, presidential elections will be held in Poland. Russia will undoubtedly seek to exert influence, says Michał Marek, head of the external threats analysis group at the National Research Institute NASK:

- But in our current situation in Poland, the Romanian scenario is unlikely. They will not succeed in seriously influencing these elections.

Pro-Russian agents might have an impact on parliamentary elections. However, when it comes to presidential elections, I would not overestimate their ability to exert influence

Tactics, markers, and effectiveness of propaganda

Propaganda typically evokes extreme emotions, explains Sonia Horonziak, Director of the «Democracy and Civil Society» programme at the Institute of Public Affairs (Instytut Spraw Publicznych):

- You should ask yourself why you have not heard this information on public television or radio. Secondly, you should verify this information through various official sources. Most often, such information is not confirmed in any way. Some social networks also add contextual information to certain content, which can influence its perception. It is always worth searching for additional context.

Among the popular tools of Russian propaganda are aggressive rhetoric, threats, intimidation and nuclear blackmail. During the so-called year-end summary, the Russian president reiterated the claim that there are no air defence systems capable of intercepting the «Orieshnik» missile. According to Putin, even the missile defence systems in Poland and Romania would not intercept this missile. However, there is a percentage of people in Poland under the influence of Russian propaganda who might take such threats seriously and perceive other Russian narratives as real, says Michał Marek, head of the external threats analysis group at the National Research Institute NASK:

- Overall, the Polish society does not seem to fear this. It is clear that for many Poles, the war in Europe is perceived as a reality - in Europe, meaning between NATO and Russia. But the threats themselves, the «Orieshnik» topic, are not a factor widely believed by us Poles. Russians have been trying to frighten us for years - with nuclear strikes, with claims we would freeze to death without Russian gas.

So new threats are mostly viewed as just another scare tactic. The effectiveness of such Russian propaganda, frankly speaking, is not very high

Critical thinking

Anyone can fall into the trap of propaganda, says Lea Frühwirth, Senior Research Fellow at the German Centre for Monitoring, Analysis and Strategy (CeMAS):

- Human information processing is imperfect. It is not a pleasant thought, but it is the first step to awareness. We all need to establish a basic level of awareness and critical thinking. I would recommend using reliable and authoritative media outlets that adhere to journalistic standards to stay informed about what is happening in the world. Social media, on the other hand, is an information sphere where we must be prepared to encounter misleading content. If you notice something suddenly causing you excessive emotions, it is worth taking a step back and evaluating rationally to avoid contributing to the spread of fake news.

Russian propaganda typically divides the world into «black» and «white», «us» and «them», attempting to impose this division on Ukrainians. A characteristic approach is the emotional pressure - all these visualisations, publications of videos showing killed Ukrainian soldiers, notes Lidiia Smola, Doctor of Political Science and Professor at Kyiv Polytechnic Institute:

- A marker of propaganda is that you are urged to act impulsively and emotionally. For example, you go to social media and see a photo of an unfamiliar person appealing emotionally, for instance, «like this post because I am going to the frontline». And such posts then garner thousands of likes. Why? Because people want to feel part of something important. However, how these pages are used later and what is disseminated through them is rarely considered.

That is why it is crucial to critically evaluate resources and not succumb to manipulative calls for immediate action

For Ukraine, the factor of despair, constantly fuelled by hostile propagandists, is also significant. This is the narrative of an unbeatable Russia, notes Lidiia Smola:

- It works through emotional swings: from a state of sharp excitement to depression, when people write: everything is lost, we cannot win, Russia is winning. In such cases, I always ask where Russia was in 2022 with all its powerful and prepared army, and where it is now.

This project is co-funded by the Polish-American Freedom Foundation under the «Support Ukraine» programme implemented by the «Education for Democracy» Foundation

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Why do you and your organization show such interest in supporting and even developing Ukraine’s economy? I understand that your foundation supports the charitable organization "Economists for Ukraine," which unites experts from various countries to assist Ukraine in this area.

It is crucial to remember that war is an economic action. What does that mean? You have resources that need to be efficiently allocated to outmaneuver the enemy. Whoever uses their resources most effectively will prevail. A strong economy is essential for waging a prolonged war. People must remain productive, production capacity must be high, and society must function.

That’s why we look for ways to grow Ukraine's economy even during the war and maintain employment levels. One way to achieve this is by creating ecosystems where people can identify problems that need solving and work on them without significant capital or infrastructure investments. We provide laboratories, equipment, academic expertise, scientific experts, venture capital, and funding.

Ukraine's economy relies on external aid, but its defense is funded directly from its own budget. Thus, when the economy grows, more funds become available for the front lines. Conversely, if the economy weakens, so does the front

It’s a straightforward and direct relationship. So, if the Ministry of Economy approaches us with questions like how to increase tax revenues by 2025 or reduce debt burdens, we help find solutions because we have a network of economists and actionable ideas.

We engage in extensive work in the economic field, including sanctions and policy development. Having the right processes in place in society is critical – not only introducing the right technologies but also building the proper institutions and structures for this work.

What sectors of Ukraine’s economy are you focusing your support on today?

I’ve been to Ukraine four times since the beginning of the full-scale invasion – twice this year, once last year, and once in 2022. I’ve observed how the situation has evolved, how needs and dynamics have shifted. Initially, it was mostly about internally displaced persons – people relocating from one city to another. The situation was uncertain, and we didn’t know what to expect next.

By 2023, the situation had significantly stabilized. We could better understand where people could live, how to live and work, and how to build their lives amidst the realities of war. By 2024, however, we see more serious geopolitical shocks: uncertainty in the United States, hesitation from some European allies, tensions between China and Taiwan, and North Korea's involvement  –  all adding to global instability while Ukraine keeps holding on.

This pushes us to support Ukraine in the areas of greatest need, which extend beyond the economy alone. Sestry.eu has already written about our collaboration with the National University of Kyiv-Mohyla Academy and the Kyiv School of Economics.

During my latest trip, I visited Kyiv, Sumy, Kharkiv, and Vinnytsia. I also went to Mykolaiv and Odesa, as we have teams in all these regions. I try to visit every few months to meet with the teams in person, so they know we’re not just sitting on the other side of the world but truly care and want to see how programs are working. What’s effective, what’s not, what needs to change, what we should consider, and whether new opportunities have arisen.

In Kyiv, we’re opening a hub dedicated to what we call recovery science. Recovery science encompasses all innovations necessary for winning the war and building a strong post-war country. This includes infrastructure, clean energy, demining, restoring hospitals, and institutional rebuilding. It can also cover defense, such as drones, surveillance, and other wartime needs.

The second part of my trip focused on new initiatives. One of these is our collaboration with the Sumy city council to develop sustainable internet infrastructure.

Due to air raids, power outages, and disruptions in education, people in Sumy are increasingly forced to take shelter. Unlike Kyiv, where few people leave their homes in the middle of the night, in Sumy, this remains a necessity. This makes life, work, and education much more difficult in the city. The internet has become one of the primary tools for maintaining communication, sharing information, and understanding what’s happening. However, Sumy has faced severe challenges in ensuring internet access during the war. We are working with Cisco to bring new radio equipment to the city, expand the number of Wi-Fi hotspots, and provide free internet access.

In Vinnytsia, we are focusing on agrotechnology, creating an agrotechnical hub. Technologies from international partners will be consolidated in one scientific space in a region already rich in agricultural expertise. Vinnytsia is an agricultural city, as it has always been a farming region. It boasts some of the world’s most fertile soils – chernozems. It’s logical to tackle Ukraine’s agricultural challenges in a place like Vinnytsia. The idea is to gather all the necessary resources in this city, engage the community, young scientists, businesses, and universities. Vinnytsia is home to six universities, remarkable for a city with a population of 300,000!

We are establishing scientific and development centers where people can come together, generate new ideas, create businesses, and access all the necessary structures to implement those ideas. Often, when building a business, it’s challenging to find the tools, workers, and capital required. We aim to simplify these processes so that people can experiment, quickly test ideas, and bring them to market.

We already have over 100 international technology partners who want to come to Vinnytsia to test their developments and share expertise. University partners are also interested in collaborating with Vinnytsia’s agricultural researchers. We hope to create a very vibrant and productive community.

When do you expect the first results of your activities?

We anticipate that by June 2025, several projects will have already been launched, and the hubs in Vinnytsia will be operational, working with test farms around the city. We’re already introducing three new technologies into Ukraine’s agricultural sector, one of which is particularly interesting.

About the algae that cleans soil after explosions?

Yes, this technology allows for the rapid restoration of soil contaminated by explosions. Explosions on agricultural lands cause several problems. First, high temperatures create scorched areas unsuitable for farming. Second, explosive substances contain toxic chemicals hazardous to humans, such as mercury, cadmium, or even radioactive materials. This can render such fields unfit for cultivating food crops for over 10 years.

Sometimes you see photos of people growing cabbage or beets in abandoned tanks or near them. This is extremely dangerous, as such vegetables can accumulate toxins, causing long-term harm to health

One of our partners involved in the Vinnytsia collaboration developed a technology for cultivating special algae. These algae, similar to marine varieties, grow rapidly in industrial tanks through fermentation, allowing for the production of large quantities.

This technology facilitates soil detoxification by breaking down heavy metals and toxins. Thanks to it, the land restoration process is reduced from decade to three years. After this, the soil becomes suitable for agricultural production.

Ukraine faces many challenges now. For instance, farmers’ fields still have active mines. There are also issues with logistics, safe grain storage, and other critical matters that need addressing.

Additionally, being a farmer in Ukraine is extremely challenging – it’s not a job where one can get rich quickly

Thus, it’s necessary to find balance and create solutions that help farmers, heal the agricultural system, and speed up recovery from soil contamination and the overall impact of war. The idea is to bring as many innovations and technologies as possible to agriculture.

In addition to the open projects in Kyiv and Vinnytsia, our ultimate goal is to establish similar centers in other regions, such as Zaporizhzhia, Mykolaiv, and Kharkiv. This is relatively easy to implement.

By the way, regarding Kharkiv. I wanted to ask you about the educational project you are implementing in this city. On your foundation’s page, I saw a call to support your initiative: only $35 – a safe learning opportunity for children in Kharkiv for one day.

Regarding Kharkiv, we are implementing a joint project with the Ministry of Education aimed at supporting schools and creating assistance centers for children. The idea is to modernize the education system, which in Ukraine has largely remained unchanged for a century. The war and the COVID-19 pandemic have further highlighted the need to adapt learning to contemporary challenges.

Many children are falling behind in their studies, especially in fundamental disciplines like reading, writing, and mathematics. The overall educational level has significantly decreased – by an average of two to three years compared to pre-war times. While there are many educational centers in Ukraine, most of them resemble childcare facilities. They offer a few hours of lessons, games, or English classes, which are helpful for the community. However, we aim to go further – to introduce new, effective approaches to education.

In collaboration with the Ministry of Education, we have opened educational centers in Kharkiv, Sumy, Okhtyrka, Mykolaiv, and Odesa. These centers serve as platforms for experimenting with modern teaching methods. We’ve engaged international specialists in early childhood development, psychologists, and other experts to create innovative approaches. For example, my son in the United States attended a preschool that used the Reggio Emilia approach – an Italian methodology that teaches children to solve problems through collaboration in groups without direct teacher involvement. This approach focuses on fostering teamwork and collective learning.

Additionally, we work with children who have disabilities or have experienced significant trauma.

Some children haven’t spoken a word for six months after losing a parent on the front lines

Yet, after a few months of working with psychologists and other specialists, they begin to open up and talk again. Gradually, we involve them in group activities with other children, helping them share experiences and participate in learning. This is also an important lesson for other children: understanding that every member of society is unique and equally valuable, regardless of their life circumstances.

Our centers deviate from the traditional model where children simply sit at desks and listen to a teacher lecture for an hour – we strive to create an environment that fosters active learning and development.

Furthermore, we are developing educational materials for the Ministry of Education to make new approaches accessible for teacher training nationwide. Everything proven effective in our centers is formalized into methodological recommendations, explaining the necessary resources and including training sessions. We are currently building partnerships with pedagogical universities so that their students can join the work in the centers, gaining practical experience and new knowledge.

Gradually, though it won’t happen immediately, these changes will reach every school because I strongly support the idea of public education. I want to create systems that work for everyone. It’s very easy to open a private school with a new methodology, where only a small number of children will have access. It’s great – it works well, with the best teachers, technology – everyone’s happy.

But real change will happen if we can transform the system on a national level, though this will be very slow. That’s why I don’t claim we can make a big impact immediately, but it’s important that we have a mechanism for change within the education system.

The scope of your projects is impressive – ranging from economic initiatives and demining efforts to soil remediation and new educational methods. You work with city councils, ministries, and commercial enterprises?

At present, we have established partnership agreements and memoranda of cooperation with almost all key ministries in Ukraine: the Ministry of Culture, the Ministry of Environmental Protection, the Ministry of Veterans Affairs, the Ministry of Economy, the Ministry of Education and Science, and the Ministry of Digital Transformation. Additionally, we have an agreement with the Mejlis of the Crimean Tatar People.

The Ukrainian government is unique in being easier to work with compared to many other countries' governments

Often, interacting with state institutions feels like talking to a grandparent – a slow and cumbersome process. But in Ukraine, there is a completely different approach: a lot of energy and readiness for change. This is driven by the need to survive. We have no choice but to look for new solutions, try new ideas, and implement them.

Although our organization is small, we strive to build as broad a network as possible with various ministries and individuals so they can reach out to us with requests or ideas where we can be useful. Our goal is to respond to needs and help address them. Large organizations handle global tasks – delivering hundreds of generators or millions of batteries, funding schools and universities. We cannot operate on such a scale – our approach is different.

We try to be the "glue" that binds new ideas and creates space for rapid testing. We assist without spending millions of dollars. Our value lies in bringing efforts together, promoting innovation, and finding effective solutions.

Do you plan to continue providing such extensive assistance to Ukraine until its victory?

Oh, I’m sure we will actively assist Ukraine for a long time after its victory. The issue is not only about military success. After the war ends, a tremendous amount of work will be needed to restore the country to full functionality, right? We’ll need to help Ukrainians who have gone abroad return. Estimates suggest that five to ten million people are currently outside Ukraine. I expect at least 10–30% of them to return – that's two to three million people who will need reintegration.

Additionally, infrastructure will need to be rebuilt. Preserving a strong democracy after the war will also be a crucial task. In such transitional periods, a lot can go wrong, so I believe our work in Ukraine will continue for a long time.

Personally, I am also involved in defense-related projects. I invest in and collaborate with companies developing military technologies. To be honest, I believe in only one end to this war: the complete military defeat of Russia. Without this and political changes in Russia, I see no real end to the war. At best, we will have a frozen conflict; more likely, an active hot phase where the roles of China, Iran, and North Korea will only grow.

Without Russia’s total defeat, it’s hard to imagine a happy ending for the world. Despite Trump’s statements, I don’t see how he can end the war by 2025, as he promises. Unfortunately, this will be a long fight. Many of Ukraine’s future resources have already been spent to defend the present.

I only hope we won’t sell that future for nothing by seeking a short-term resolution to the war. I believe Europe and the U.S. must seriously invest in Ukraine – providing proper protection for cities and creating opportunities for frontline advances. It will be interesting to see what happens in the next two to three months.

Tetiana Vyhovska: What is «Women Leaders for Ukraine»? What does the organisation do?

Olga Luc: It is an international community, a union of women from business, politics, as well as those working in the social sphere, such as NGOs and charitable foundations. The president is Iryna Papusha, and the members are women from all over the world. We are currently present in 19 countries, in 32 cities, including Japan, the USA, Spain, Austria, the Czech Republic, Poland and, of course, Ukraine. This is a network of women, which is based not only on information exchange, contacts and mentorship but also on the development of leadership with the ability to influence social and political changes. It also represents women at various platforms, forums and conferences, notably the Davos conference, which is worth mentioning as the most renowned.

We organise both informal and formal meetings in the countries our participants come from. We work on developing women and empowering them with the necessary skills to know how and what to do to achieve their goals.

Of course, men are also important. They are part of this community, providing support or, as beautifully put in English, «allies». However, the main focus is on women, providing them with opportunities to express themselves, develop and establish important contacts, thereby building the future - their own and Ukraine’s. Women’s contribution is not only important now - it will be crucial for Ukraine's reconstruction, as a significant burden truly rests on their shoulders.

Many women have now moved abroad with their children, where they care for their families and must also decide where to work and what to do: perhaps start their own business or look for a new path for development. These skills will be invaluable in the future.

If women want to return to Ukraine and participate in its reconstruction, they must know how to do so

- What interesting and important ideas have «Women Leaders for Ukraine» already implemented?

- I will start with two projects particularly close to my heart due to their immense power. The first was implemented jointly with «The Kids of Ukraine Foundation». This is an organisation from the United Kingdom and the USA that supports initiatives helping children and their families overcome the traumas of war. We are partners of this foundation and support activities in the field of humanitarian aid provision as well as organising SviTY trips.

We focus on providing psychological support to children through sport, play and activity. We have organised many summer camps in the Carpathians and other locations, where children can not only spend time in the fresh air and distract themselves from a challenging reality but also receive psychological support.

The second project is implemented cyclically together with the International Coaching Federation. This renowned organisation unites certified coaches (self-development trainers - Edit.) from all over the world. It creates a space for profound and honest conversations, enabling one to see themselves and their abilities from a different perspective. It is a great opportunity not only to interact with someone from another region or country but also to discover new ways of achieving one’s goals. It helps women move forward confidently, better understand their needs and unlock their potential.

Our activities span various directions. For example, we have the «Ukrainian Award of Inclusivity», which recognises female leaders driving change for Ukraine. Additionally, we actively influence legislative processes. Ukraine is on its way to the EU, and we all believe this will happen - but it requires pressure from different sides. From our perspective, it is crucial for women to be involved, ensuring that negotiations are not held without women. As I have already mentioned, women will be a vital group for Ukraine’s future, supporting all processes - economic, business and legislative.

Our community is open, and if any reader has an idea or wishes to propose something, we are always happy to welcome new participants.

- Is participation in projects and events free?

- Yes, all expenses are covered by our organisation, sponsors and partners. So if you are a member of our community and wish to participate, after filling out a questionnaire and other required documents, you can join the «Women Leaders for Ukraine» projects.

- You have also participated in the «Coaching Project». Why is coaching important for a female leader, and what value did this project bring to you?

- Coaching plays a key role in developing leadership qualities. It helps delve deep into one’s potential, revealing facets of personality that we usually overlook or are afraid to acknowledge. It is an opportunity to understand fears, talents and strengths, as well as admit limitations. This process is significant because only when we accept ourselves as we are can we become true leaders - those who inspire others, build trust and create a space for team development.

Moreover, coaching gives us the courage to be vulnerable, not hiding weaknesses behind masks and roles. It is a space where we can allow ourselves to be authentic - finding strength in this authenticity, which is essential for leadership. A true leader is not one who knows all the answers but one who is open to learning, growth and, importantly, acknowledging weaknesses. Only then can a leader create an environment where others feel supported and can be the best versions of themselves.

In my case, a coaching session helped organise my strengths, which I previously did not even recognise. It also allowed me to view coaching differently. It is not only about discovering competencies or areas needing improvement but also about finding the answer to why I do what I do, what my motivation is, as this is what gives me the energy to bring plans to life.

- You are implementing remarkable projects, but this is volunteering work. What do you do apart from «Women Leaders for Ukraine»? Perhaps you have a business?

- I work at the American bank Bank of New York Mellon in Wrocław. My position is Director of Client Service at BNY (Investment Manager Relationships). I do not have a business of my own, but I am passionate about women empowerment and female leadership. It would be wonderful to create something of my own, and «Women Leaders for Ukraine» provides me with the knowledge to achieve this.

Regarding banking - it is also an intriguing space for women. Currently, it remains predominantly a male-dominated field: the higher the positions, the more men there are. I ask myself: why is this the case? What can be done to change this, enabling women to also reach certain career heights if they wish?

- On your website, I found a questionnaire that needs to be filled in to receive support for an idea. Is this only for your members or for everyone?

- For everyone. If you have an idea for a personal project and its implementation, we are happy to listen and review it. The next step would be a conversation to help us gain a deeper understanding of your concept and its potential.

- Should this be a social or business project? What interesting ideas have you already supported?

- We are ready to consider any ideas. We evaluate their impact on Ukraine and how they might improve the situation for women

Projects do not necessarily have to be focused on Ukraine; they can concern women globally, and we impose no restrictions on their specifics. We encourage submissions of ideas related to women’s development, equality, and so forth. These can include social or business projects, legislative initiatives - anything that will have a positive impact and become a driver of change.

What interesting projects we have supported? «Kids of Ukraine Charity Foundation!» Children in war are the most vulnerable. It is also worth mentioning technological start-ups and new products. Various conferences and local initiatives have also been supported. Recently, we organised a forum in Kyiv, bringing together female leaders to discuss women’s development and their impact on politics, society, and business.

As a non-EU country, Ukraine receives fewer resources from Europe. Therefore, it is important to think creatively and utilise potential, particularly in Poland and other countries with large Ukrainian diasporas.

- And cultural projects? For instance, I created a Ukrainian library in Katowice, collecting about a thousand books. I also have a publishing house in Ukraine and many ideas for publishing works by Ukrainian authors in Polish and promoting Ukrainian literature...

- That is a wonderful project. Culture is indeed vital in the struggle. The war has made Ukrainian culture more visible abroad, and this is an opportunity to showcase it to the world, offering others a chance to discover our talented authors, such as Lina Kostenko, for example.

Burned artworks, looted churches and destroyed monuments - these are the consequences of barbaric acts still committed by Russian forces in Ukraine. The deliberate destruction of cultural assets is considered a war crime and is damage inflicted not only on the heritage of one nation but also on the whole world.

- What are your future plans, and what are your ambitions?

- The main goal is expansion and the further development of our community with a focus on deeper collaboration. Moving forward, we will concentrate on political and social projects, supporting legislation, gender equality and diversity issues, and participating in political discussions and conferences where women’s voices are essential.

We are now summing up the year to understand which projects received the best feedback, created real change, had a positive impact and are worth continuing. Thus, the «Kids of Ukraine Charity Foundation» and «Coaching Project» will definitely be continued, as they are of great scale and significance. Additionally, «Resilience Ship» - the promotion of Ukrainian resilient leadership globally.

We hope that many people have interesting ideas and are eager to act. It is important to maintain interest in Ukraine because, as is known, this interest has slightly diminished. We aim for Ukraine to remain visible in various aspects - political, social, and so on. This will be our mission.

Photographs: FB Women Leaders for Ukraine